Data protection and marketing
When addressing customers with advertising, especially in dialogue marketing, compliance with data protection regulations is a key obligation for companies today. Given increased consumer sensitivity, it is imperative for companies to comply with data protection regulations in the area of marketing. We have many years of experience in the practical implementation of data protection requirements in marketing. Ask us well in advance of implementing big data analysis tools or software for analyzing customer data. We are well-versed in predictive analytics and similar forms of data analysis.
Individual performance areas
- Consulting on the data protection-compliant processing of customer data within the company for dialogue marketing purposes
- Review of the CRM system for compliance with data protection requirements
- Support in the development of a business intelligence strategy
- Consulting on the implementation of software for analyzing customer data – predictive analytics is no stranger to us!
Arrange a consultation with us
Do you need legal advice for your company regarding data protection law? Then contact us. Our leading specialist lawyers will be happy to assist you.
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